Hocus-Focus
The Magic Behind How To Leverage Your Knowledge, Experience & Skills
Discover & Hone Your Authentic Edge
The struggle is real for professional photographers, videographers and other creative artists. It feels like you're making just enough to get by but never enough to build an iconic global brand!
The Hocus-Focus Podcast inspires, informs and empowers creative entrepreneurs to build a successful and profitable business with proven strategies, profound insights and expert guidance.
Each week, The Mamones dispel common misconceptions and encourage you to step into a new era of creative fulfillment and financial success…just like they did.
Seriously, you can differentiate your brand, attract corporate clients rather than just wedding couples and add new & different sources of revenue while creating the business and life you truly want doing what you really love!
It's Not About More...
It's About Different & Better
Hustling harder to book more couples inevitably leads to exhausting emotional labor and soul-crushing burnout.
The real opportunity isn’t more weddings or luxury weddings. The secret to putting your knowledge, talent, experience and all that expensive gear to work is CORPORATE CONTRACTS. Business to business relationships represent massive earning potential, loyal clients and recurring revenue. Imagine a world where you get to embrace your authentic identity and indulge your professional creativity while working less and making more on your own terms.
Recently Cast Spells
Listen in as Don & Emily talk about creativity, art, life & business. They share the tools you’ll want and the tips & tricks you need to build your wildly successful business.
Join them as they interview industry-leading professional artists, creatives & entrepreneurs recognized for their contributions as industry leaders. Hocus-Focus guests are at the top of their game and crushing it. They have plenty of valuable insight and inspiration to share.
How We Keep Clients Loyal (and Why It Matters)
Meet The Mamones
We aren't just business coaches; we are photographers who lived the survival trap. We combine hard business mechanics with radical authenticity to help studios diversify revenue and reclaim their time.
Don Mamone
They / Them
Don uses their decade-long hospitality background and personal identity journey to teach audiences and clients how to embrace their authentic selves. They help creatives navigate the identity shift from 'artist' to 'CEO' and build a business that truly fits their life.
Emily Mamone
She / Her
Emily brings her keen artistic eye and deep understanding of visual storytelling to help studios refine their brand. She empowers visual artists to leverage their authenticity, attract corporate clients, and create the life they’ve always wanted.